1. kindly or friendly feeling; kindness; friendliness: »

Our cast of principal characters is composed almost…entirely of men of good will (Forum).

SYNONYM(S): See syn. under favor. (Cf.favor)
2. cheerful consent; willingness.
3. the good reputation that a business has with its customers: »

The tax law provides that any payments for a going business in excess of its assessed value are generally for “good will,” a capital asset, not a deductible expense (Wall Street Journal).

good-will «GUD WIHL», adjective.
of or intended to arouse good will: »

a good-will tour, a good-will ambassador.

Useful english dictionary. 2012.

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Look at other dictionaries:

  • Good will — Good Good, a. [Compar. {Better}; superl. {Best}. These words, though used as the comparative and superlative of good, are from a different root.] [AS. G[=o]d, akin to D. goed, OS. g[=o]d, OHG. guot, G. gut, Icel. g[=o][eth]r, Sw. & Dan. god, Goth …   The Collaborative International Dictionary of English

  • Good will — Will Will, n. [OE. wille, AS. willa; akin to OFries. willa, OS. willeo, willio, D. wil, G. wille, Icel. vili, Dan. villie, Sw. vilja, Goth wilja. See {Will}, v.] [1913 Webster] 1. The power of choosing; the faculty or endowment of the soul by… …   The Collaborative International Dictionary of English

  • good will — good will, goodwill Good will means ‘the intention and hope that good will result’ (and is hyphened in attributive position, i.e. before a noun as in a good will gesture); goodwill is ‘the established reputation of a business etc. as enhancing… …   Modern English usage

  • good will — index affinity (regard), benevolence (disposition to do good), charity, clemency, comity, humanity (humaneness) …   Law dictionary

  • good will — / goodwill [n] kindliness altruism, amity, benevolence, brownie points*, charity, comity, cordiality, favor, friendliness, friendship, generosity, good deed, good side of*, helpfulness, rapport, right side of*, sympathy, tolerance; concepts… …   New thesaurus

  • good will — O.E. godes willan “virtuous, pious, upright,” also “state of wishing well to another.” One word form goodwill (18c.) is used especially in commercial senses …   Etymology dictionary

  • good|will|y — «GUD WIHL ee», adjective. Scottish. 1. liberal (of). 2. cordial …   Useful english dictionary

  • good will — noun 1. a disposition to kindness and compassion (Freq. 5) the victor s grace in treating the vanquished • Syn: ↑grace, ↑goodwill • Derivationally related forms: ↑gracious (for: ↑ …   Useful english dictionary

  • good will — In the usage of Kant, a good will is the unconditional, intrinsic good, independently of what it ‘effects or accomplishes’ in the world (Groundwork of the Metaphysic of Morals ). It is the determination to act in accordance with the law of… …   Philosophy dictionary

  • good·will — /ˌgʊdˈwıl/ noun [noncount] 1 or good will : a kind, helpful, or friendly feeling or attitude She has/feels goodwill toward all her coworkers. They allowed him to keep the extra money as a gesture of goodwill. trying to promote …   Useful english dictionary

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